About
Dazz Saiyr
Brand Alchemist & Self-Expression Coach –Bold Expression. Strategic Impact. Empowering Businesses & Individuals
I’m the creative force behind Dazzy Expression — a space where strategy meets soul, and self-expression becomes a business superpower. With a background that spans digital marketing, public relations, legal drafting, and e-commerce, I’ve worn many hats (and designed a few along the way).
Before launching Dazzy, I led marketing campaigns, wrote legal content that actually made sense, and helped brands scale with smart strategies and standout messaging. I’ve worked with startups, small businesses, and established organizations — bringing structure to their ideas, voice to their visions, and results they could actually feel.
At the core of everything I do is a love for storytelling, clarity, and unapologetic creativity. Whether it’s building out a full brand identity, drafting airtight contracts, or helping a client find their voice — my mission is always the same: to empower others to express boldly and grow with intention.
My Work Experience
Chief Executive Officer
Dazzy Expression
Dec 2017 - Now
Chief Operating Officer
MTHR Media
Sept 2023 - Jan 2025
E-Commerce
Marketing Strategist
Jinny Corporation
Jan 2023 - Aug 2024
Human Resources
Retention Specialist
PrideStaff
Dec 2021 - Nov 2022
Rooted in Purpose,
Driven by Impact
Dazzy Expression is more than a marketing agency—it’s a movement. We help businesses and individuals break free from dull, cookie-cutter strategies by injecting creativity, bold expression, and strategic storytelling into everything we do. Our mission? To empower brands and people to stand out, communicate with confidence, and connect with their audience in a way that feels authentic and powerful.
Our intention is to spark inspiration and create space for unapologetic self-expression. We believe that marketing and communication aren’t just about selling—they’re about empowering, expressing, inspiring, and making an impact. Whether through content creation, creative innovation, branding, transformative coaching or strategy, we help businesses and individuals craft a compelling presence that leaves a lasting impression.
Committed to Constant Growth
At Dazzy Expression, growth isn’t just a goal — it’s a mindset. I’m constantly investing in myself, from mastering project management with my Google PMP certification to diving deep into legal admin and analytics. Whether it’s optimizing operations with my Legal Office Administration certification, refining my digital strategy skills through SEMrush Academy, or diving into data with Google’s Data Analytics certificate, I’m always leveling up to deliver innovative, cutting-edge solutions for my clients.
Crafting Purposeful Experiences
Committed to Excellence
Innovation and Adaptability
Collaboration and Communication
Legal Office Administration
Alison CPD Certified
Project Manager (PMP)
Google Data Analytics
SEO-Optimization
SEMrush